Short break specialist, Superbreak, has launched a brand new promotion offering customers more value for money across its London short breaks range. The promotion, which was launched early last week, is available to book online or via the York based call centre and offers customers a complimentary Thames river cruise on every two night London hotel only or London hotel and ticket package until the 31st July 2013.
The new promotion is already proving popular amongst customers with a two night stay at the County Hotel London with breakfast and river cruise starting at £64 per person. The tour operator is hoping the new promotion will also give additional value to customers booking a package break as the offer extends across all London theatre and O2 arena event breaks.
London remains a key destination for Superbreak and added extras such as the new Thames river cruise only serves to further differentiate the tour operator from its competitors with previous campaigns including London for Less and specific added value packages such as the Harrods Vintage Bus Tour and River Cruise with champagne afternoon tea continuing to be popular. A recent survey undertaken by the company showed that almost 30% of existing customers plan to take a London break within the next 12 months and Superbreak hope that the new promotion will offer customers more ways to enjoy the capital for less this summer.
With demand high for London breaks, Superbreak continues to expand its range of attraction, event and theatre add-ons for its summer promotions. To date, the most popular London breaks for 2013 include hit West End show Jersey Boys, The Making of Harry Potter Warner Bros. Studio Tour and more cultural options such as the RHS Chelsea Flower Show and the unmissable Life and Death in Pompeii & Herculaneum exhibition. With the introduction of London Zoo event ‘Zoo Lates’ and the highly anticipated Charlie and the Chocolate Factory the Musical, London looks set to remain a main driver of sales for the Superbreak, who continue to build a reputation as a one-stop shop for tailored made short breaks.
Khalid Amin, Online Marketing Manager for Superbreak commented ‘We are constantly looking for ways to provide our customers with additional value to their breaks. The free Paris Cruise which launched last year has been hugely popular and early indications show the free Thames River Cruise will be similarly successful throughout summer.”
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK and beyond, including Manchester hotels and London to Paris and even Dubai. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking city breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak also work with various travel providers offering a range of rail breaks, P&O mini cruise breaks, flights & more.
With 5000 plus hotel partners in worldwide locations from Manchester to Brighton, from London to Paris and with great availability and rates for theatre breaks, events at the O2 Arena, various popular attractions and national and international rail partners, Superbreak can offer an outstanding depth and breadth of UK and Overseas short break products.
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